根據(jù)DMR商業(yè)統(tǒng)計(jì)數(shù)據(jù)，我們平均每天發(fā)送和接收121封電子郵件，高級管理層員工會收到更多。
因此，沒人愿意也沒人有時間閱讀超長的、內(nèi)容繁復(fù)的電子郵件，更不樂意看那些銷售性質(zhì)明顯的“推銷”郵件。我們的郵件一定要清晰、明確且相關(guān)，以防被無情地丟進(jìn)垃圾箱。
這邊分享了4個電子郵件模板，可以幫助你更好的聯(lián)系并跟進(jìn)潛在客戶。
一、初次開發(fā)
這封電子郵件可以用來初次介紹你的公司，關(guān)鍵點(diǎn)在于展現(xiàn)你的專業(yè)和實(shí)力，尋求進(jìn)一步溝通的機(jī)會。
Hi [Prospect],
[Your name] with [your company]. We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].
I’m wondering if you might be open to an initial conversation to gauge a fit?
We’ve worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute or two to learn more about us, you can visit us here at [site]. If I don’t hear from you, I will reach out to you via phone later in the week.
Thank you,
[Your Name]
二、后續(xù)介紹
這封郵件一般會在第一封郵件發(fā)出后的第二天或者下一周發(fā)出，作為 follow -up email ，用“Sorry I Missed You.”作為主題，會讓郵件打開率達(dá)到30%到40%。
這個時候你可以介紹一些案例：
Hi [Prospect],
Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work?
While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]
As a reminder, we’re a Y company, expert (or specializing) in the X category. We’ve worked with [name 2-3 clients], and many others to [achieve goal].
Best,
[Your Name]
三、持續(xù)跟進(jìn)
這封郵件簡單有效，通常會得到回應(yīng)，因?yàn)樗嬖V你的潛在客戶，雖然你已經(jīng)被拒絕了，但你仍然堅(jiān)持和他們溝通
你可以繼續(xù)向潛在客戶介紹公司和專業(yè)知識，很可能會贏得他們的欣賞。就算你還沒有真的得到訂單，至少也可以知道你是否還有可能。
這次的主題一般是“[公司名稱] -還感興趣嗎？
Hi [Prospect],
Hope you had a good weekend (been well, etc.*).
Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?
Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.
I also thought you might have some interest in a recent post on [a post specific to the prospect’s category, or if you don’t have one, a category-specific third party article]. You can read it here: [link].
Look forward to hearing from you.
Thanks,
[Your Name]
注：如果你沒和這個客戶說過話，最好不要用“Hope you’ve been well/had a good weekend”。
四、最后一次嘗試
堅(jiān)持固然可貴，懂得適時的放棄也同樣重要。
當(dāng)你決定放棄這個潛在客戶時，可以使用這封郵件。
Hi [Prospect],
I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?
If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.
Thanks for your time.
Regards,
[Your Name]
五、結(jié)語
這些電子郵件模板可以幫助你更好的和忙碌的買家們聯(lián)系，快去試試看它的效果吧！
天道酬勤，堅(jiān)持到底就是勝利，一封開發(fā)信沒有回應(yīng)，那兩封呢？三封呢？掌握足夠的技巧，懷著真誠的心和客戶交流，你一定會有回報的，加油?。ó?dāng)然切記切記不要把“騷擾”當(dāng)做跟進(jìn)！）
